Shaboozey Launches American Dogwood Records with Kevin Powers as First Signing

In an exciting development in the music industry, Shaboozey has officially launched his new record label, American Dogwood, in collaboration with EMPIRE. This venture aims to spotlight genre-bending artists who challenge musical conventions, mirroring Shaboozey’s own artistic ethos. With the support of longtime collaborators Jared Cotter and Abas Pauti, American Dogwood promises to nurture and mentor emerging talent.

Shaboozey’s Vision for American Dogwood

“American Dogwood is a tribute to where we come from, and to the artists, storytellers, and creators who make this life remarkable,” said Shaboozey. He emphasized that the label’s mission is to cultivate the next generation of creative voices, providing them with a platform to connect and grow. This initiative marks a new chapter in both Shaboozey’s career and the broader music landscape, one that he hopes “always feels like home.”

The First Signing: Kevin Powers

The first artist to join American Dogwood is Kevin Powers, a singer-songwriter with a diverse background. Born in Boston, raised in Raleigh, and now based in Nashville, Powers is celebrated for his unique blend of “Southern Pop,” which mixes elements of pop, country, and hip-hop. He gained significant attention with breakout singles like “Walked In” and “How You Been?”, which amassed 22 million and 14.5 million streams on Spotify, respectively.

Moreover, Powers has demonstrated his talent as a songwriter, co-writing the hit “Amen” for Shaboozey and Jelly Roll, which has surpassed 50 million streams within just three months of its release. These accomplishments highlight his dual capability as an artist and a writer, drawing considerable interest from industry insiders.

Upcoming Tour and First Single

In a further testament to his rising star status, Kevin Powers will open for Shaboozey on the upcoming “The Great American Road Show,” a twelve-stop tour in Fall 2025.

The inaugural single from American Dogwood, titled “Move On,” will feature both Shaboozey and Powers, set to release on September 19. Powers described the song as exploring the dynamics of ending relationships—how some find closure while others struggle to let go. “It’s a story I think a lot of people will connect with,” he added, expressing excitement about launching this new journey alongside Shaboozey.

Conclusion: A Step Toward Artistic Innovation

The launch of American Dogwood Records represents a strategic move within the changing landscape of the music industry. By prioritizing genre-bending artists and cultivating new talent, Shaboozey and EMPIRE are not only fostering creativity but also aiming to reshape the traditional music business model. This initiative could have significant implications, particularly as it champions a fresh wave of artists whose voices may challenge mainstream conventions. As the industry evolves, the success of American Dogwood will be closely monitored, reflecting broader trends in musical diversity and innovation.