NFL Announces Teams for 2025 London International Games
In an exciting development for American football fans, the NFL has unveiled the New York Jets, Cleveland Browns, and Jacksonville Jaguars as the teams scheduled to compete in London during the 2025 regular season. This announcement marks a significant step in the league’s ongoing efforts to expand its international footprint, with Tottenham Hotspur Stadium set to host games for both the Jets and Browns, while the Jaguars return to Wembley Stadium for what will be their 14th game in the U.K.
International Engagement and Growth
The Jets and Jaguars, both holding U.K. marketing rights under the NFL’s Global Markets Program, are focusing on growing their respective fanbases through these international matchups, fan engagement initiatives, and commercial events. NFL U.K. & Ireland General Manager Henry Hodgson remarked on the importance of these games: “This season will see us surpass 40 regular season games in the capital, a testament to the role the U.K. has played in growing the game globally." He emphasized that these London games are essential for year-round fan engagement and for fostering communities that support NFL growth, including a notable drive in flag football, which now boasts participation from over 100,000 young people.
Team Excitement and Commitment
Each participating team expressed their enthusiasm for the upcoming games. New York Jets President Hymie Elhai stated, “We are excited to bring the unique and entertaining atmosphere of a New York Jets home game to London…The success of the NFL’s international games speaks directly to the sport’s increasing global reach.” This sentiment was echoed by Haslam Sports Group COO David Jenkins, who mentioned that the Browns are looking forward to their first time playing at Tottenham Hotspur Stadium, further solidifying their commitment to growing the NFL’s presence in the U.K.
Jacksonville Jaguars Owner Shad Khan also emphasized the significance of their return to London. He noted, “I’m proud that our JagTag flag football program reached over 100,000 young people in 2024, helping to grow the sport of American football outside the U.S.” The Jaguars are particularly invested in this engagement, as they have established a long-standing relationship with London, treating it as a second home for their franchise.
Future Schedule and Expansion Plans
Details regarding dates, kickoff times, and specific opponents for these matchups will be disclosed when the NFL releases its 2025 schedule in the spring. In addition to the London games, the NFL is planning to host up to eight international games next season, expanding its reach to Madrid and Berlin, where matches will take place at the Santiago Bernabéu Stadium and the Olympic Stadium, respectively.
London has been a consistent venue for NFL international games, hosting 39 out of 55 regular season international games in NFL history, reflecting the city’s role as a key market for the league’s international strategy. Fans eager to keep track of developments can register for updates at nfl.com/london.
Conclusion: Significant Impact on Football’s Global Presence
The decision to host games in London featuring the Jets, Browns, and Jaguars underscores the NFL’s commitment to expanding its fan base globally and enhancing the popularity of American football outside the United States. With its successful track record in London, the NFL not only strengthens its international presence but also actively engages with young athletes through grassroots initiatives like flag football. This strategic approach is likely to foster deeper connections with international markets and promote the sport’s growth into new communities. The excitement surrounding these games is indicative of the NFL’s ongoing mission to cultivate a global audience, thereby redefining the relationship fans outside the U.S. have with the sport.
