Inside Hulu’s "Call Her Alex": Exploring Alex Cooper’s Rise to Fame
Hulu’s new documentary series Call Her Alex offers an in-depth exploration of Alex Cooper, the influential podcaster and media mogul best known for her groundbreaking show Call Her Daddy. Launched in 2018 with her then-roommate Sofia Franklyn, Cooper has emerged as a pivotal figure in Gen-Z media, solidifying her status as a leading voice in the podcasting space. Audience anticipation for the docuseries has translated into considerable viewership on Hulu, highlighting Cooper’s lasting impact on digital culture.
A Closer Look at Alex Cooper’s Journey
The two-part docuseries provides a comprehensive view of Cooper’s ascent, from her early life to her current status as a media powerhouse. Initially a podcaster sharing personal anecdotes from her New York apartment, Cooper has grown her brand significantly. Today, she oversees a network of podcasts and other media ventures, including her Unwell brand, which recently embarked on a tour.
The documentary reflects on Cooper’s evolution within the podcasting landscape and her continuing popularity, as evidenced by her impressive net worth and expansive media empire.
Financial Power: Alex Cooper’s Net Worth
As of 2025, Alex Cooper’s net worth is estimated at around $60 million. This substantial figure is attributed to her strategic partnerships and lucrative deals, particularly her landmark agreements in the podcast industry. In 2021, she transitioned Call Her Daddy from Barstool Sports to Spotify, securing a $60 million three-year deal that made her the highest-paid female podcaster on the platform by 2022.
Cooper’s financial trajectory has only improved since then. In 2024, she finalized another multi-year deal with SiriusXM worth $125 million, averaging over $40 million per year. Her podcast features a range of high-profile guests, including Kamala Harris, Paris Hilton, and Hailey Bieber, adding prestige and visibility to her brand.
Diverse Revenue Streams
Beyond podcasting, Cooper has established several revenue streams, including merchandise sales, touring, and her own hydration beverage, Unwell Hydration. She has also garnered lucrative brand partnerships with companies such as Skims, founded by Kim Kardashian, and luxury shoe brand Jimmy Choo. These ventures collectively contribute to her rising financial stature.
Evolving from Barstool
Cooper’s early days were marked by a collaboration with Franklyn, where they initially earned $70,000 per year while under Barstool. Realizing the potential of their show, they approached Barstool Sports founder Dave Portnoy for better compensation. The negotiation led to a more favorable deal for Cooper, who ultimately signed for $500,000 while Franklyn chose to exit the show.
The move to Spotify seems to have paid off, as revealed in Call Her Alex, showcasing Cooper’s acumen and foresight in the constantly changing media landscape.
Significance and Future Impact
The release of Call Her Alex not only solidifies Cooper’s influence in the podcasting realm but also serves as a testament to her journey as a woman navigating a male-dominated industry. Her rise signifies a broader trend of female empowerment in media, encouraging other aspiring creators to carve their niches.
As Cooper continues to expand her media empire, her story serves as an important case study in branding, content creation, and the evolving nature of traditional and digital media.
This engaging series offers both long-time fans and newcomers a unique chance to understand the dynamic life of one of today’s most successful podcasters. With her impact already profound, it remains to be seen how Cooper will shape the future of media and popular culture.
For those interested in exploring Cooper’s story, Call Her Alex is available for streaming on Hulu, providing insights into the multifaceted career of this media phenomenon.
