E-40 Launches ON1 Infusion Wine to Celebrate Black Business Month
In a significant move marking the start of Black Business Month, multiplatinum artist and entrepreneur Earl “E-40” Stevens has unveiled his new wine brand, ON1 Infusion Wine. This launch features five distinctive fruit-infused Moscato flavors: Mango, Mixed Berry, Peach, Pineapple, and Strawberry. The wine is set to retail at approximately $10.99 and will soon be available at various retailers nationwide, while currently accessible through earlstevensselections.com.
A New Vision for Wine
E-40 aims to offer a premium-quality wine experience that caters to a wider audience. With an alcohol by volume (ABV) of 16 percent, the flavors are designed to appeal not only to wine aficionados but also to cocktail enthusiasts, allowing them to enjoy the beverages neat or as part of creative mixtures.
E-40 expressed his enthusiasm for the launch, stating, “Launching ON1 Infusion Wine is the perfect way to celebrate Black Business Month and Black ownership.” He emphasized his goal to introduce a high-proof flavored wine that is approachable in taste and quality, making it suitable for both newcomers and seasoned connoisseurs. “Whether you’re new to wine or a seasoned sipper, ON1 is the perfect drink to turn any occasion into a celebration,” he added.
Expanding a Diverse Portfolio
The introduction of ON1 adds to E-40’s impressive array of beverage offerings, which includes E. Cuarenta Tequila, Tycoon Cognac, Kuiper Belt Bourbon and Gin, Tycoon Vodka, and Earl Stevens Selections wines. In addition to his beverage endeavors, he operates “Goon With The Spoon,” a food brand that features products like sausages, burritos, and ice cream. Furthermore, E-40 is also a co-owner of The Lumpia Company, a business specializing in Filipino cuisine, which operates a restaurant in Oakland and serves food at Oracle Park and via a food truck in San Francisco.
Industry Context
The launch comes amidst a growing trend of celebrity-owned beverage brands, reflecting a broader movement towards diverse representation in the food and beverage industry. E-40’s commitment to celebrating Black entrepreneurship through this venture resonates with many consumers looking for products that align with their values.
While the response to ON1 has largely been positive, the competition in the flavored wine market is considerable, with numerous brands vying for consumer attention. However, E-40’s established reputation in the music and business realms has positioned him well to carve out a niche.
Conclusion
E-40’s launch of ON1 Infusion Wine not only marks a personal milestone but also contributes to the larger narrative of promoting Black ownership and entrepreneurship within the beverage sector. By creating a product designed to be both high-quality and accessible, E-40 may very well enhance his impact beyond music, influencing the way consumers engage with wine and celebrating diversity in the industry. As the wine becomes available to a broader audience, it will be interesting to see how it performs in the market and what future innovations E-40 may have in store.
