Complex and ESPN Launch Collaborative Event Celebrating Culture and Sports

New York City – Complex and ESPN have joined forces to create an innovative multi-week partnership, celebrating the grand opening of the Complex New York flagship store in SoHo while ushering in the debut of an enhanced ESPN app. This collaboration, running from August 22 through September 6, 2025, merges the realms of sports, culture, and fashion in an engaging public experience.

Launch Event Highlights

The partnership kicked off with a performance by the iconic hip-hop duo The Clipse, who entertained a lively crowd on September 22 with their classic hits, as well as tracks from their latest album. The performance not only elevated the excitement but also marked a significant highlight of the launch event.

ESPN Universe Experience

The Complex New York store has been transformed into an “ESPN universe,” featuring an impressive setup of stacked CRT TVs, LED panels, and flat screens. These displays showcase ESPN highlights and nostalgic footage, inviting fans to immerse themselves in sports history. Attendees can even interact with a replica of the legendary SportsCenter desk, explore rare archival apparel, and purchase exclusive merchandise.

Upcoming Events

As part of this engaging activation, Complex will host an ESPN US Open Watch Party on August 30, open to the public. Fans will have the opportunity to watch live US Open matches alongside important college football games, all while having the chance to take photos at the SportsCenter desk.

Collaboration with Hellstar

A particularly exciting feature of this partnership is the collaboration with streetwear brand Hellstar. On September 5-6, Complex will unveil an exclusive ESPN x Hellstar collection, coinciding with Hellstar’s 5-Year Anniversary Collection. During this event, the store will undergo a full takeover by Hellstar, with limited-edition merchandise available only at the Complex NY location.

Conclusion

This collaborative venture between Complex and ESPN highlights the increasingly blurred lines between sports, music, and culture, creating a unique space for fans and consumers alike. By offering not only a retail experience but also live entertainment and opportunities for fan engagement, the partnership aims to attract a diverse audience – from hip-hop enthusiasts to sports fans. As such, it positions Complex as a pivotal player in the evolving landscape of lifestyle and culture retail.

For those interested in exploring this immersive experience or catching the latest updates from the partnership, details can be found on the ESPN app.