Bad Bunny to Headline the Apple Music Super Bowl LX Halftime Show
Apple Music, the NFL, and Roc Nation have officially announced that Bad Bunny, a three-time GRAMMY® Award-winning artist, will headline the Apple Music Super Bowl LX Halftime Show on February 8, 2026. The performance will take place at Levi’s Stadium in Santa Clara, California, and is set to air live on NBC, creating significant buzz in the music industry.
A Cultural Touchstone
Bad Bunny, known for his genre-defying music and engaging performances, expressed his deep connection to the moment: “What I’m feeling goes beyond myself. It’s for those who came before me… this is for my people, my culture, and our history.” His poignant message emphasizes not only personal achievement but also the cultural importance of representation in mainstream platforms like the Super Bowl.
Shawn “JAY-Z” Carter acknowledged Bad Bunny’s impact, stating, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” His words reflect the broader narrative of artists using their platforms to empower communities and celebrate heritage.
A Natural Choice for a Global Stage
Jon Barker, SVP of Global Event Production for the NFL, noted that Bad Bunny’s influence is hard to ignore. He stated, “Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene.” This highlights the significant role that diverse voices play in shaping the music industry.
As the most streamed artist globally, Bad Bunny’s performance is expected to resonate with a wide audience, bridging various genres and languages. His dynamic stage presence and creative vision promise to deliver an unforgettable experience, aligning with the historical legacy of the Super Bowl Halftime Show.
Oliver Schusser, Apple’s Vice President of Music, Sports, and Beats, remarked on the importance of the collaboration: “The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny.” This collaboration aims to enhance the musical landscape by placing Latin music at the forefront of pop culture.
A Legacy of Excellence
The Apple Music Super Bowl Halftime Show has a noteworthy reputation, having garnered multiple Emmy wins in recent years. For example, the Halftime Show featuring Kendrick Lamar received four Emmy nominations and won for Outstanding Music Direction. Similarly, Rihanna’s performance in 2023 secured five nominations, winning two awards, including Outstanding Directing for a Variety Special—marking a first in the show’s history.
Continuing this trend, the partnership between Apple Music, the NFL, and Roc Nation aims to create a high-quality experience not only for fans in attendance but also for millions watching worldwide.
Conclusion
In summary, Bad Bunny’s headlining of the Apple Music Super Bowl LX Halftime Show marks a pivotal moment in the convergence of music and cultural representation. As Latin music continues to permeate various aspects of mainstream culture, this event stands as a testament to the evolution of the music industry.
With expectations high, many will be watching to see how Bad Bunny leverages this monumental platform to further elevate his message and to celebrate his roots. This performance not only promises to be a significant moment in his career but also a historic milestone for the visibility of Latin artists in the mainstream music scene.
Fans can listen to Bad Bunny’s music on Apple Music.
